The Teg Method

Our method — Your project — 
Our method — Your project — 
Our method — Your project — 
Our method — Your project — 
Our method — Your project — 
Our method — Your project — 
Our method — Your project — 
Our method — Your project — 
Our method — Your project — 

All Hail the Queen Mademoiselle Coco Chane

June 28, 2024

No Influential Women Who Changed Fashion History” tribute would be complete without paying homage to the queen bee of them all, Coco Chanel. In fact, history would say, and at Teg we do agree, that no one has had a more lasting influence on our industry.

In this article, we discuss how Chanel’s legacy is so much more than simply releasing women from the confines of early 20th century fashion with its corseted bodices and rigid fabrics. Ever the tomboy, Coco enthusiastically embraced the horse culture and penchant for hunting so passionately pursued by the European upper class. She also loved being on the water, often participating in sailing and yachting excursions. 

From her many outdoor adventures the “Chanel” look was born. 

  • 31 rue Cambon, Paris
  • Hollywood Calls, Coco Answers
  • Her Unparalleled Creative Legacy

The Seventies Punks: Vivienne Westwood & Debbie Harry

June 25, 2024

Music and fashion have always fed off of each other, and there are few finer examples of this than the punk movement of the late ‘70s and early ‘80s. Punk was an underground reaction to this excessive spectacle of arena rock that dominated music at that time; a stripped down angry sound with a distinctive distressed look and a distrust for authority. It became one of the most unique and lasting subcultures of the 20th century.

Of course, no mention of this era would be complete without a mention of two women that harnessed the subversive energy of the punk movement and made fashion history.

  • Dame Vivienne Westwood: The Mother of Punk
  • Debbie Harry: Punk’s Fashion Goddess

Marilyn M and Mary Q: Defining the ’50s & ’60s

June 11, 2024

You’d be hard pressed to find any two decades that have had a more lasting impact on current fashion trends than the 1950s and 1960s. You’d also be hard pressed to find any two women with more cultural influence on the fashions of these decades than Marilyn Monroe and Mary Quant. 

In our second article penned for Women’s History Month, we present a discussion of the lives of these two extraordinarily women, and take a look at their unique contributions to fashion as we now know it. We hope you learn something new today, and quite possibly gain some inspiration from their signature styles.

  • First, Marilyn: The Queen of the Evening Dress
  • The Swinging Style of Dame Mary Quant

Why Do I Feel Like a Fake?
Owning Your Achievements

May 28, 2024

Many highly creative people struggle with owning their own achievements. It’s more common than you might think. This can keep you feeling stuck, get in the way of your productivity, rob you of a good night’s sleep, or put the brakes on your dreams.

Sometimes the best way to achieve the success you deserve is to get out of your own way!

  • What is Imposter Syndrome?
  • Do You Suffer from Imposter Syndrome?
  • Imposter Syndrome Is Not Permanent

Take Time to Dream

May 21, 2024

Contrary to the admonishments of your kindergarten teacher,  Daydreaming is NOT a bad thing. In fact, dreaming – during the day or night – is one of the mind’s most creative modes. Call it a gift from your subconscious – in dreams, we can find answers to personal and business problems, or stumble on design ideas that add the perfect finishing touch to a style.

This article will help you tailor your routine to better harness the power of your dreams. We will be covering topics such as:

  • The creative benefits of our dreams
  • Why you should add daydreaming to your routine, and how to do it
  • How to keep a dream journal

Do I Need A Fashion Degree to Start a Fashion Brand?

May 14, 2024

Even if you don’t have a degree in fashion, we encourage you not to give up your dream of breaking into the business or building your own brand. With proper planning and determination, it is possible to achieve your dreams without that revered piece of paper called a diploma!

  • Take advantage of Free education
  • Become a Student of Fashion
  • Find a Work/Learn Opportunity
  • Practice Your Craft
  • Create Your Own Structure
  • Passion is Everything

Work/Life Harmony
How to Regain Control of Your Life

May 7, 2024

The phrase “Work/Life Balance” assumes a 50/50 split. As an emerging designer with your own brand, you can probably attest to the fact that a 50/50 split is just not possible. How about Work/Life Harmony instead? It’s definitely a more reasonable goal and in this article we’ll show you how to achieve it!

  • You’re Only Human
  • You Deserve a Break
  • Trust Your Partners
  • Easy-to-Implement Tips

Unveiling Elegance: The Essence of Custom Lingerie and Intimate Apparel

April 23, 2024

Here at Teg, we’ve recently noticed a distinct trend: a renewed interest in the development and production of lingerie and intimate apparel. As it should be. If developed and produced correctly, it can be a very rewarding – not to mention, lucrative – clothing category.

As a consumer yourself, you know that there’s a way to do it right, and there’s definitely a way to do it wrong. So before you jump in, let’s have a discussion about what it means to develop intimate apparel the right way.

  • What Does Your Customer Want, Underneath it All?
  • Choosing Your Fabrics and Finery
  • It’s All About Fit
  • Some Real World Testing

Unveiling the History and Future of Denim: From Levi’s to Hollywood

April 15, 2024

Earlier this year, we offered up a discussion about Denim Washes and Techniques. We hope you enjoyed it and learned some useful tips and tricks you can use for your brand.

That conversation got us thinking and, out of the blue, something interesting occurred to us. There is no single fabric that has had more of an impact on the fashion industry than denim. From its humble beginnings It hit the market strong and has only gained momentum since. 

  • The Origins of Denim: Leave it to the French and Italians
  • The Denim Jean: How Levi Strauss Hit the Mother Lode
  • The Denim Explosion: Hello, Hollywood
  • The Future of Denim: What Comes Next

The Rise of Outerwear: Exploring Fashion’s Hottest Trend

April 9, 2024

The trend towards more casual dressing – spurred on in part by the pandemic – has people looking at outerwear in new ways. People are loving the “tough, but fashionable” look of vintage workwear, the high-end glam of puffer jackets with rich and elegant zippers and snaps, and the tried-and-true style of classic rainwear (think Burberry trench coats). 

All these changes in the outerwear category offer the enterprising emerging designer (maybe you?) ample opportunity to create a well-merchandised collection in varying weights and textures. Case in point…consider a vest layered over a shirt or hoodie, with a coat over top as just one easy option. In this week’s article we discuss the ins and outs of outerwear.

  • Layer Upon Layer
  • Design and Development 
  • Fabric First
  • Testing…Testing…

Getting Into the Swim of Things: Swimwear Development

April 5, 2024

Thanks to new fabrics and fabric technology, the swimwear market is busier than ever. Customers are looking for choices that are sustainable, diverse, functional, and comfortable, offering swimwear designers a myriad of opportunities to innovate. 

What’s more, swimwear consumers are actively looking to support smaller brands. This is nothing but good news for an emerging designer! 

Before you dive into this lucrative market, we’d like to take you through some points to consider:

  • Choose Your Lane
  • Fabric Makes All The Difference
  • Let’s Talk Fit
  • Dive On In!

A Road Map to Grading and Markers

March 26, 2024

At the start of the production phase of your collection, your manufacturing partner will do size grading and create markers. These two items are instrumental in terms of proper fit, customer satisfaction, and also in cost savings.

What’s more, they need to be precise and exact. This is one of those times when “good enough” is definitely not enough.

To an emerging designer such as yourself, the terminology around grading and marker creation can be mystifying. In essence, you need to learn a new vocabulary. In this article, we’ll tackle these all-important processes and teach you that new language as well. In no time, you’ll be speaking it fluently!

  • Size Grading Versus Fit: How They Differ
  • Grade Rules: What Are They Exactly?
  • Let’s Save Some Money: Marker Math
  • Glossary of Grading and Marker Terms

Logos, Labels and Hang Tags: Branding Your Brand

March 18, 2024

Second only to your unique clothing designs, your brand identity is another way to make your collection stand out from the others in the eyes of the customer. If you haven’t already developed your marketing and branding materials – such as logos, labels and tags – there’s no time like the present.

So let’s make sure your branding is on point, shall we? In this article, we’ll cover some important branding topics, including:

  • What is Branding, Exactly?
  • Logos: The Good, The Bad, and The Ugly
  • Options for Labels
  • Options for Hang Tags

Five Step Guide to Apparel Production

March 12, 2024

There are many moving parts to bulk production of a clothing collection, and they all need to be aligned and in sync. Patience, planning, and flexibility are your watch words here. The good news is, with the help of an experienced manufacturing partner, plus some good communication and organizational skills, you’ll find yourself shipping out your beautiful new garments before you know it!

In this article, we’ll take you through the production process, step-by-step. And hopefully, we can help demystify some of it for you.

  • Step One: Identify Your Production Partner and Set Your Schedule

  • Step Two: Production-Ready Patterns and Finished Samples

  • Step Three: Preparing for Bulk Production

  • Step Four: Bulk Production Begins

  • Step Five: The Finished Product

How to Vet Your Production Partner

March 7, 2024

Congratulations, you’ve made it through the development process and you have your final samples and production-ready patterns in hand. The next thing you need to do (after a deep breath and a well-deserved pat on the back) is to choose your production partner.

The right production partner can make or break your collection’s success. Whether you’re new to the clothing industry or doing research for a new manufacturer, it’s one of the most important decisions you’ll make in the lifecycle of your new collection.

In this article, we’ll show you, step-by-step, what to look for in a production partner, so you can make your choice with confidence.

  • Do a “Reputation” Check
  • Ask the Tough Questions
  • Location, Location, Location
  • Now That You’ve Made Your Choice

CAN’T DRAW?
YOU’RE
IN GOOD
COMPANY.

February 27, 2024

One of the most important skills as a designer is the ability to communicate your creative ideas effectively. This skill is vitally  important when communicating with your technical designer, pattern makers, sourcing managers and the rest of your development team..

But rest assured, there are ways to go about it that don’t have anything to do with your ability to draw, or even sew, for that matter. We’ve got some ideas for you to use that will help you clearly communicate your vision.

  • Solo Methods to Get Your Ideas Across
  • Partner With an Artist
  • Use Illustrator or Other CAD Program

Hiring a Development Partner vs. Using Freelance Talent

February 20, 2024

As an emerging designer, working with a world-class development team can make or break your brand. Therefore, unless you plan to make your patterns, source your fabrics and trims, and sew your samples all by yourself, an important decision must be made: Do I hire a development partner (as in a one-stop-shopping development and production house) or do I piece together my team using freelance talent?

In this article we will examine the attributes of each so you can make the right decision for your brand. 

  • Assembling Your Team
  • What to expect from a Freelancer
  • What to expect from a Development Partner
  • Communicating Your Budget and Deadlines

Navigating the Development Process:
Magic Made Here

February 6, 2024

The first two questions most emerging designers typically ask are, “How do I get my collection made? What happens in each step?” While the Development Process might seem like a mystery at the outset, it’s actually much less complicated than you think. 

Development is where the magic is made. It takes some planning, decision-making, and navigation. With that, you’ll be assured of a successful outcome, and have some fun along the way!

  • The Goldilocks Conundrum: Deciding on the Size of Your Collection
  • Sharing Your Vision
  • Scheduling Fabrics and Trims
  • What Comes Next?
  • The Waiting is the Hardest Part

A Guide to Denim Washes and Techniques

January 23, 2024

Iconic and deservedly so, let’s start our discussion of this much-adored fabric with a little history. Ever since the inception of “blue jeans” in the 1870s as workwear for miners and cowboys (thank you, Mr. Levi Strauss, we tip our hat to you), denim has evolved to become the most popular fabric in the world today. It’s durable, wrinkle resistant, long lasting and looks great with practically anything. Designers are forever finding ways to incorporate denim into collections that aren’t just about “jeans”. That said, with so many fabric techniques and washes to choose from, denim designers are also finding ways to make the tried-and-true jean style even more desirable. Button- or zip-fly, baggy, skinny or boyfriend, dark or vintage-washed, there are few fabrics that lend themselves to more unbridled creativity than…

Pleating, Embroidery and Quilting. The Options are Endless.

January 16, 2024

Taking advantage of new (and some not-so-new) fabric treatments can take your collection to a whole new level. In fact, the simple act of researching all the methods available can be creatively inspiring in itself. So read on; we promise there is a whole world of surprising options you might have never considered.

  • Pleats, Please (With a Nod to Issey Miyake)
  • The Art of Embroidery and Appliqué
  • Quilting and Speciality Motifs

Couldn’t You Just Dye?!

January 9, 2024

There are few things in design that are as straight-out fun as fabric dyeing. It feels a bit like someone offered you a box of crayons with no limitations.This industry process has come a long way in the last decade, with the promise of more innovations to come.

In this article, we’ll immerse ourselves in the colorful world of dyes and washes. And maybe you’ll find alternative options for your collection that you had never before considered.

  • Types of Dyes and Their Recommended Fabrics
  • Textile Washes
  • Excuse The Colorful Language: An Glossary of Terms
  • A World of Choices

Let’s Go To Print!

January 2, 2024

Here’s a very common collection development scenario: you, as a designer, discover a fabric that’s ideal for your upcoming collection. It has the perfect hand, texture, and drape. In fact, you can already see in your mind’s eye how beautiful your samples are going to be when they’re all sewn up. 

Unfortunately, your dream fabric is only available in a couple of solid colors. Well, before you take a pass, why not consider printing? Today, we’ll discuss the myriad of options available to you in the colorful world of fabric printing.

  • Digital Printing
  • Screen Printing
  • What Is a “Strike Off” and Why Do You Need It?

Lab Dips: How to Nail the Perfect Color

December 26, 2023

While you may not have heard the term “lab dip” yet, stay in the fashion industry long enough and you eventually will.  Lab dips are created when a dye house or color lab dyes a few small swatches of your actual fabric or textile trim to learn which dye formula creates the best color match for that particular fabric.

It’s not enough to simply choose a color and call it a day. In this article, we will discuss why it’s vital that you know how the fabric will “dye up” in different fabric types, and even more importantly, how to judge if the dye house has “nailed it”!

  • No Two Fabrics Are Alike
    • Natural Fibers
    • Blends
    • Synthetics
  • How Does The Lab Dip Process Work?
  • Meet Your Most Discerning Friend, Pantone

In The Pink: The Psychology of Color

December 19, 2023

The psychological impact of color has long been a useful tool to artists and designers. Think of Claude Monet’s most famous works for example. Monet loved to paint within a high key (light colors). Instead of dark black and brown shadows, he chose colors that were soft and serene. Thereby evoking a certain emotion in his artwork. 

Which begs the question, as an emerging designer, how can you make the psychology of color work best for your brand? In this article, we’ll delve into the answer to this question and more:

  • A Study In Color: Fashion Lessons From the Best
  • Color and Emotion
  • 16 Million Color Combinations

Choosing Your Fabrics and Trims

December 12, 2023

Second only to the beautiful designs you’ve created, your fabric and trim choices are vital to the success of your collection. That said, many emerging designers don’t give these components the attention and consideration they deserve. Fledgling designers are often so enamored and distracted by their designs that fabrics and trims are moved to the bottom of the “things to be concerned about” list. 

In this article, we’ll be discussing the topic of fabric and trims, and how your choices will impact your collection, aesthetically and financially.

  • How To Create Your Swatch Library
  • The Importance of Sampling
  • Aesthetics vs. Cost

How to Navigate a Fabric Trade Show

December 5, 2023

One of the most intimidating things you’ll do as an emerging clothing designer is attend your first fabric trade show. We hear that concern all the time, and with good reason. Trade shows are big, noisy, busy, and to be honest, they can be pretty complicated to navigate! If you’ve never attended one before, it’s almost impossible to know where to begin. 

In this article, we will demystify the landscape of fabric trade shows, so you can attend your first one with confidence.

 

  • Trade Show Options: Mega, Medium and Speciality
  • Make Your Plan 
  • Negotiating Minimums
  • What Next?

PR Yourself: DIY Public Relations

November 28, 2023

Starting a brand can be an expensive undertaking. As an emerging designer, you may feel like you are drowning in a sea of expenses. But there is one way to lighten the financial load. Instead of paying someone else, consider doing your own public relations, starting with your own press release and social media.

Why? Well, beside the obvious cost savings, no one, and we mean no one, is able to tell the story of your brand with more enthusiasm and clarity than you can.

In this article, we offer some real world techniques to help you get started, and more importantly, how to overcome some preconceived hurdles to creating and managing your own PR:

  • But I’m a Terrible Writer!
  • Identifying and Finding Your Audience 
  • How To Write a Press Release
  • Keep It Going
  • Don’t Forget the “Socials”

Made-To-Order vs. Upfront Inventory

November 21, 2023

There’s a question we hear every single day from emerging clothing designers: “Should I take on the expense of creating upfront inventory, or should I do my manufacturing once I have my orders in hand?” 

There is no “one-size-fits-all” answer to this question which is why we thought it was worthy of its own blog article. Here we tackle the considerations you need to keep in mind for each alternative, and how your sales channel figures into the equation. 

  • Online Sales (including Drop Shipping)
  • Brick-and-Mortar Sales (including Pop-Up and Pop-In Shops)
  • Wholesaling (via Trade Shows, Showrooms and Agents)

Choosing Your Sales Strategy

November 13, 2023

Once you’ve got all the behind-the-scenes aspects of your clothing collection clicking along nicely (including your pattern and sample development, your marketing and branding materials, and identifying your production partner) the next step in building a successful brand is to figure out your sales strategy. 

Choose the wrong channel and sales can be a slow drain on your financial and emotional resources. Choose the right sales channel mix and you can grow your brand beyond what you thought was possible.

In this article we’ll take you through some of the pros-and-cons of each sales channel, including traditional and some non-traditional ones. So you can then best decide which channel (or combination of channels) works best for your brand.

  • It’s an Online World, We’re Just Livin’ In It
  • Your Own Brick-and-Mortar Boutique
    • Pop Up Shops
    • Pop In Shops
    • Drop Shipping
  • Go Old School: Wholesaling
    • Showrooms & Agents
    • Trade Shows

Launch Your Story Before Your Launch

November 7, 2023

Some call it “pre-marketing” or “pre-publicity” but whatever you choose to call it, launching your brand’s story before launching your collection goes a long way in creating that coveted  buzz. It’s the key to driving a successful launch of your brand and generating those initial sales and revenue you need to succeed in the long run. 

In order to do an awesome pre-launch you need an effective and well-considered strategy. Which all sounds much more complicated than it really is. When you break it down, step-by-step, you’ll see how easy it is to develop the right pre-launch strategy for your brand.

  • Step One: Use Your Website Landing Page to Your Advantage
  • Step Two: Run A Pre-Launch Contest to Generate Buzz and Capture Leads
  • Step Three: Use Social Media to Build the Hype
  • Step Four: Working with the Right Influencers
  • Step Five: Create a PR Press Kit 

Welcome to Teg Method!

October 13, 2023

Do you get the feeling that there are many “insider” secrets in the fashion industry? Things that simply aren’t taught in fashion school and that experienced, successful designers somehow just know?

Well, guess what? You’re absolutely right. One of the most important things I learned in my many years in the industry is that no one – not even the most talented of new designers – can navigate the fashion industry alone. Everyone needs advice, encouragement and a little insider knowledge.

Please join me as myself and the Teg team share our years of experience (and then some!) in our new Teg Method blog Series and additional learning programs to come!

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